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Who is John Loyd?


From tackling personal decisions to reaching important milestones, my job is to guide you on the path of success. Financial planning is more than just numbers, and I’m fueled by my commitment to excellence and going the extra mile to make sure clients are fully satisfied with my work. Get in touch with me today for a free consultation.

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John Loyd is a seasoned financial and tax advisor with a career spanning over two decades, marked by his dedication to providing personalized, tax-advantaged financial guidance. Based in Fort Worth, Texas, John's clients however span across 15 different states. His passion for investing ignited at an early age, where he would check out investment and finance books at the library as a teenager. He even attempted to open an account at Dean Witter (now Morgan Stanley) at the age of 16, but was told he was too young and to come back at 18, which he did.  He later interned with the company during college and secured his car license plate that spells out "INVEST." 


John, a first generation college student, graduated with summa cum laude honors in finance from Texas State University. Subsequently, he spent nearly eight years at Edward Jones Investments, where his work ethic and dedication earned him the prestigious Iron Will award. In 2004, he embarked on his entrepreneurial journey by establishing his financial consulting firm, catering to a wide array of wealth management needs.

Driven by a passion for continuous learning, John earned his Master's degree in Personal Financial Planning from the College for Financial Planning and also (during COVID shutdowns) his MBA from Purdue University. He holds licenses including Series 7 (General Securities Representative), Series 63 (Uniform Securities State Law), Series 65 (Uniform Investment Advisor Law), Series 24 (General Securities Principal, held with LPL Financial), and a Group 1 Life and Health Insurance license. John's desire to provide the most educated and well-rounded financial advice led him to earn designations like the Behavioral Financial Advisor (BFA) designation, which combines psychology and neuroscience with traditional financial practices.  He is a Chartered Retirement Planning Counselor (CRPC). Awarded through the College for Financial Planning, the CRPC designation focuses on an in-depth knowledge of client needs before and after retirement, with a focus on Social Security, health care during retirement, optimal income strategies, asset management, along with the emotional and financial transition to retirement.  He is an Accredited Wealth Management Advisor (AWMA®).  The AWMA® designation focuses on a course of study encompassing wealth strategies, equity-based compensation plans, tax reduction alternatives, and asset protection alternatives. His passion for educating others is evident through his role as an Adjunct Professor at Georgetown University, where he imparts his expertise in financial planning and investment analysis. John's credentials include the IRS "Enrolled Agent" designation and the Registered Tax Return Preparer title, showcasing his proficiency in tax matters. He is a member of the National Association of Tax Professionals (NATP). John is a frequent radio guest on stations WBAP and KLIF and has been a Guest Finance Lecturer for both Celebrity and Norwegian cruise lines. 

As a CERTIFIED FINANCIAL PLANNER™ professional, John's expertise led him to serve on the Board of Directors of the Dallas/Fort Worth Financial Planning Association (FPA). His contributions extend to being a subject matter expert (SME) for the Certified Financial Planner Board of Standards (CFP Board), serving as a Hearing Panel Volunteer for the Disciplinary and Ethics Commission, and being recognized as an Ethics Instructor by the CFP Board.

His impact in the industry is reflected in numerous accolades, including being featured in D Magazine's list of Best Financial Planners* for ten consecutive years, Texas Monthly Five Star Wealth Manager** for over ten years, and receiving the Entrepreneur of Excellence (EOE) Award from Fort Worth Magazine in 2021(click link to see magazine article): John Loyd Wins Entrepreneur of Excellence Award.). John's legacy continues to shape the field of financial planning, inspiring clients and peers alike. 

*Award based on an evaluation of 20 different practice categories such as experience, credentials, assets under management, fee structure and philosophy among other factors. **Crescendo Business Services awards the Five Star Wealth Manager by asking consumers to evaluate their manager(s) based on nine different criteria: customer service, integrity, communication, value for fees charged, meets financial objectives, post sales services, quality of recommendations, and overall satisfaction. After filtering through the responses and further evaluation, Crescendo compiles a list that identifies the Five Star Wealth Managers.

Outside the Office


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John is not just a financial advisor; he's a multifaceted individual with an array of accomplishments and community involvement. With a heart dedicated to service, he's an active member of the North Texas CERT (Community Emergency Response Team) and graduated as Class Spokesperson of the 2013 FBI Citizens Academy. He is Texas Private Security Certified level II, III, and IV, and is a Certified EMT.

Going beyond his financial expertise, John's commitment to philanthropy is evident through his endurance endeavors. He braved chilly 58-degree waters, sans wetsuit, to swim from Alcatraz to San Francisco, raising funds for Meals on Wheels of Tarrant County. His dedication to fitness and charity converged as he completed the Honolulu marathon twice (most recently with his oldest daughter, who was age 12 at the time), and even more notably, the grueling "Ironman" Texas in 2019 and Ironman Florida in 2023. This consisted of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run, all to benefit Meals on Wheels.

Sporting diverse talents, John's athleticism extends to the realm of martial arts, where he's achieved a black belt through the World Taekwondo Federation. Additionally, he's a surprisingly adept ballroom dancer, demonstrating his versatility beyond the financial arena. John's compassion extends to his family as well. Together with his daughters, he founded
 "Dancing With Dads," an event that not only showcases his family's dance moves but also benefits local charities, reflecting his dedication to making a positive impact on his community. He formerly served as Chair of the Investment Committee for the Girl Scouts of North Texas.

In his personal life, John's love story with his wife Courtney spans over 25 years. The couple reside in Tarrant County with their two daughters, cherishing their journey together while continuing to contribute to their community through their various endeavors. 

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